Travel · Mascot · Thai Contemporary · Playful · Typography
TukTuk Thailand
A colorful tuk-tuk mascot made for memorable tourism merchandise and signage.
Design overview
The identity in context
A colorful tuk-tuk mascot made for memorable tourism merchandise and signage.
This mascot direction is part of TILL Design's selected logo and brand identity archive.
Flagship Case Study · Travel · Illustration
ทำให้สัญลักษณ์การเดินทางกลายเป็นมาสคอต
TukTuk Thailand turns the familiar tuk-tuk into a colourful mascot for souvenirs, signage and travel communication.
Design reading
The identity starts with an immediately recognisable cultural symbol and gives it enough personality to work across formats.
Application
The project description references souvenirs, signage and travel media, where recognisability and distance reading matter.
Client fit
A reference for travel, souvenirs, local experiences and friendly cultural brands.
Approved applications
Selected applications
Work in this direction
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